International Management

The challenges of conducting business in an international environment are manifold and the Bachelor of Science in International Management is designed to provide the necessary breadth of business and management acumen for graduates to face complex problems in a variety of business contexts. Culture, language, political systems, geography and socio-economic factors all influence business practice. The rapid advances in technology has led to economies without borders, and they continue to have profound effects on business operations. New business models emerge, the role of customers in co-creating products, services and experiences increases, the emergence of the sharing economy has experts question the sustainability of a growth paradigm which is based on consumption. The business leaders, forward thinkers and managers of tomorrow need to be able to continuously question current practice, and be able to creatively and innovatively react to changes in the international business environment.

The study of international management is designed to expose students to a wide range of aspects relevant for international businesses, including management ethics, finance and taxation, entrepreneurship and innovation and strategic management. Combined with a focus on research and analytical skills, this program provides a strong foundation for specialized master programs offered by leading national and international business schools.

Why should you choose this study field?

This program is the perfect choice for high school graduates (A-level degree, Matura, Abitur, or equivalent) who are looking for a business management degree. You will gain state-of-the-art management competencies and leadership skills in an international context. If you have career aspirations in marketing, sales and public relations, finance, human resource management, or want to start your own business this program would be the ideal choice. You will learn how to develop and implement management strategies, deal with organizational issues related to international business, and manage projects and teams in a global environment. This program approaches international management from various angles including business theory, professional relationships, and problem-solving skills to prepare you for day-to-day management practice.

The Bachelor of Science in International Management covers general business administration and managerial knowledge including human resources, marketing, finance, business informatics, economics and financial management, law and communication, as well as courses specifically focused on international management.

The strong focus on innovative information communication technology and sustainable management strategies is unique for undergraduate university degrees in Central Europe. The values based educational concept with individual mentoring sharpens the students’ critical thinking capacities and enables them to systematically assess the working activities of a manager. Courses on current industry trends industry keep students on top of recent developments.

Students will gain an understanding of the ‘scientific method’ as a universal strategy for problem-solving in management and other areas of decision-making. They will learn how to design, plan and implement empirical projects of their own.