Innovation & Management in Tourism

Bachelorstudium

mit Zugangsbeschränkung

Campus Urstein

Letztes Update: 16.07.2024
Bereich: Reisebüros, Tourismus und Freizeitindustrie 23, Management und Verwaltung 342
Umfang 6 Semester / 180 ECTS
Studienplätze: 35 / Jahr
Sprache:
Englisch
Abschluss: Bachelor of Arts in Business (BA)
Studientyp:
Präsenzstudium
Anwesenheit:
berufsbegleitend
Kosten: gesetzl. Studiengebühr (363,36€ pro Semester)
Website: https://www.fh-salzburg.a...

Über das Studium:

The tourism industry is a fast-paced and ever-changing economic sector. It takes future tourism professionals with expertise and visions to shape and manage this highly dynamic and exciting field. A degree programme at Salzburg University of Applied Sciences equips you with the skills to cater to the specific demands of this rapidly growing industry. 

Why study Innovation & Management in Tourism at Salzburg University of Applied Sciences?

Combining theory and practice in an interdisciplinary way, the Innovation & Management in Tourism degree programme provides you with a comprehensive education for the competitive tourism sector.

Whether you’re aiming at a career in hotel and destination management, leisure businesses, tourism organisations or eTourism: The study programme is a great choice for tackling the unique challenges of the tourism world. Get to know the economic and social aspects of the tourism trade and learn how to approach projects on a regional, national and international level. Innovation & Management in Tourism gives you the chance to apply your newly obtained skills right away.

The bachelor programme addresses topics such as:

  • management skills for tourism companies
  • business management skills
  • the ability to recognise industry trends early on
  • the ability to innovate
  • development and implementation of new tourism offers
  • use of modern technology (eTourism)
  • social and intercultural skills
  • foreign languages

An international outlook: What industry could be more international than tourism? To cater to global developments and to our student body from various nations, the degree programme is taught exclusively in English.

 

 

 

 

Studieninhalt:

Core areas of tourism studies

  • Innovation:
    Success in tourism will primarily be decided upon in the future based on innovations. 
  • Management:
    In order to successfully and professionally implement new products, strong know-how in the fields of entrepreneurial leadership and marketing as well as effective communication skills are among those competencies which need to appear in a tourism manager’s profile. 
  • Social competencies:
    Motivation, conflict management, rhetoric and team-playing skills are some of key competencies expected of leaders in this area. 
  • eTourism:
    The internet is a vital market place – particularly for touristic information, products and offers – and therefore an important factor for success. 

In addition to the comprehensive compulsory curriculum, you have the possibility to specialise in one of two modules during the course of your studies in your third semester:

Hospitality Management

You will learn the basic principles of hotel and restaurant management. You will learn how to create innovative hospitality concepts and how to implement these concepts while taking into account the requirements and challenges involved in modern service management. You will have no difficulties  eveloping and coming up with innovative ideas for new and existing products. You understand the tasks of the individual departments within an organisation and are able to use controlling tools and methods in a process-oriented manner. This includes identifying the problems facing a tourism organisation and analysing and evaluating these problems and recommending courses of action with regard to business management aspects. Course focus areas include:

  • Hotel and restaurant management
  • Guest-related services
  • Yield management in lodging
  • Hotel project development
  • Pricing in the hotel and restaurant industry
  • Quality management

Destination Management

Destination management involves the management of destinations, in other words undertaking the planning and marketing of destinations, representing the interests of these destinations and creating offers for the destinations. You will learn how to recognise trends and potential at an early stage and how to develop new innovative destination concepts and prospects for the future.You will become familiar with the requirements and the managerial tasks of the various service providers. Taking advantage of supervision and controlling tools, you will learn how to evaluate and analyse results and financial figures and define new objectives. You will be able to contribute to the development of new and existing products and holistic destination strategies and will develop a greater understanding of the distinctive features of different service providers. The content covered in this course includes:

  • Destination marketing
  • Image profiling and corporate identity
  • Target group identification
  • Branding for destinations
  • Combining and linking tourism offers
  • Regional tourism marketing 

Studienaufbau:

1st Semester & 2nd Semester: Introduction / Fundamentals
•    Basics of business administration
•    Accounting Fundamentals
•    Tourism Management
•    Innovationmanagement
•    Research methods 1
•    Communications
•    Languages

3rd & 4th Semester: Expanded knowledge & Specialisation
•    Tourism Management
•    Marketing and Communication in Tourism
•    e-Tourism
•    Trends & innovations
•    Innovative process managment
•    Specialisation in  Hospitality  or  Destination management
•    Research Methods 2
•    Accounting 2
•    Quality Management & Law
•    Languages 2

5th Semester: Intensification
•    Specialization in Hospitality  or  Destination management
•    Controlling &  Finance
•    BA thesis 2
•    Languages 3

6th Semester: Integration
•    Entrepreneurial leadership
•    Team Organisation
•    Controlling &  Finance
•    BA Thesis 2

Core areas of tourism studies

Innovation: Success in tourism will primarily be decided upon in the future based on innovations. This degree program therefore deals intensively with the tools required in the fields of trend research, creativity techniques and product design and development.

Management: In order to successfully and professionally implement new products, strong know-how in the fields of entrepreneurial leadership and marketing as well as effective communication skills are among those competencies which need to appear in a tourism manager’s profile.
Social competencies: Motivation, conflict management, rhetoric and team-playing skills are some of key competencies expected of leaders in this area. The degree program provides the necessary background knowledge and assists students in recognizing their own strengths and weaknesses.

eTourism: The internet is a vital market place – particularly for touristic information, products and offers – and therefore an important factor for success. Students in this program receive the necessary know-how to apply cutting-edge technologies and systematically take advantage of the newly developing market chances in a global context.

Berufsaussichten / Jobs:

This degree programme gives graduates the skills to take on a role in middle management. Most graduates start their career in an assistant for junior position, for example as assistant to a manager in a medium / large-sized enterprise, or run a smaller (family) company themselves. They work in all areas of the tourism value chain:

  • Hotel and catering industry
  • Tourism and leisure industry
  • Tourism associations
  • Destination management organisations
  • Event management
  • Trade fair and event organisations
  • Tour operators
  • Marketing and communications agencies

Einstiegsvoraussetzungen:

  • High school diploma 
    or a foreign equivalent certificate, recognized and accepted by the regulations of the Austrian education system. 
     
  • University entrance qualification (applicable for countries which require additional examination for unviersity entrance).

Relevante Meldungen:

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