Marketing

Masterstudium

mit Zugangsbeschränkung

Letztes Update: 24.05.2019
Bereich: Management und Verwaltung 348
Umfang 14 bis 24 Monate
Sprache:
Englisch
Abschluss: Master of Science (MSc) in Marketing
Studientyp:
Präsenzstudium
Anwesenheit:
Vollzeit
Kosten: 26.085€ gesamt inkl. Bücher
Website: http://webster.ac.at/mast...

Über das Studium:

The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions

Fächer:

Diesen Fächern begegnest du u.a. im Studienplan:

Business Law, Financial Accounting, Global Competitive Strategies, HRM, International Finance, International History, International Politics, International Relations, International Trade, Makroökonomie, Managementtheorie, Managerial Accounting, Managerial Policies, Managerial Strategies, Marketing, Mikroökonomie, Statistik, Wirtschaftsrecht

Studienaufbau:

The Master of Arts (M.A.) in Marketing requires successful completion of 36 US credit hours, including 24 US credit hours of core Courses and 12 US credit hours of electives from the field.

Qualifikationsprofil:

  • Graduates will be able to explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing.
  • Graduates will be able to effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations.
  • Graduates will be able to effectively integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan.

Einstiegsvoraussetzungen:

Min. GPA of 2.5 on a 4.0 scale
English Proficiency

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