Corporate Communication

Bachelorstudium

mit Zugangsbeschränkung

FHWien der WKW

Letztes Update: 25.04.2024

Bereich:	Management und Verwaltung 342, Journalismus und Berichterstattung 29
Umfang	6 Semester / 180 ECTS
Studienplätze:	34 / Jahr
Sprache:	Englisch
Abschluss:	Bachelor of Arts in Business, BA

Studientyp:	Präsenzstudium
Anwesenheit:	berufsbegleitend
Kosten:	gesetzl. Studiengebühr (363,36€ pro Semester)
Website:	https://www.fh-wien.ac.at...

Über das Studium:

We educate you as general communication professionals: In a constantly changing world of communication, it takes professionals with an overview. The degree program therefore offers you broad, in-depth and comprehensive know-how in all analog and digital communication disciplines such as marketing, advertising, PR and internal communication. In addition, this program is entirely taught in English. Thanks to the high level of practical orientation, you are ready for a job in a digitally networked international media world after graduation.

Highlights:

Interlinking of digital and classic communication channels
Storytelling, image editing, video and audio production
Social media, content creation and influencer marketing as elective
Real assignments with clients in business field projects

Fächer:

Diesen Fächern begegnest du u.a. im Studienplan:

Argumentation, Betriebswirtschaftslehre, Buchhaltung, Business English, Communication Case, Creative Writing, Datenauswertung, Datenerhebung, Datenrecherche, Datenschutz, Dialogmarketing, Distribution, Ergebnisdarstellung, Event Management, Finanzierung, Grafische Produktion, Interne Kommunikation, Investition, Kommunikation, Kommunikation im Non-Profit Bereich, Kommunikationspsychologie, Kommunikationstheorie, Konsumentenverhalten, Kostenrechnung, Körpersprache, Marketing, Mediaplanung, Medienmarkt, Neue Medien, Preispolitik, Privatrecht, Produktpolitik, Präsentationstechnik, Public Relations, Rhetorik, Textkonzeption, Unternehmensrecht, Urheberrecht, Vertrieb, Volkswirtschaftslehre, Werbemarkt, Werbemittel, Werbung, Wettbewerbsrecht, Wissenschaftliches Arbeiten, Öffentliches Recht, Öffentlichkeitsarbeit

Qualifikationsprofil:

All communication disciplines such as public relations, advertising and internal communications with a focus on digital media
Creative aspects of corporate communication including content creation and use of digital tools
Social skills such as presentation techniques and working in a team
Using the knowledge gained directly in business field projects and case studies
Focus on sustainability and Sustainable Development Goals
Specialization in electives such as social media, content creation and influencer marketing, data driven marketing and event management & live marketing etc.

Berufsaussichten / Jobs:

As a graduate you are ready for a job in a digitally networked world. With a broad, in-depth and practice-oriented professional knowledge you will be in demand in all areas of communication. The following professional fields are open to you after successful completion of your studies:

Corporate communication including sustainability communication
Public relations, internal communication and employer branding
Marketing and advertising: media planning, search engine marketing, digital analytics etc.
Digital communication: social media and influencer communication, content marketing
Event communication and sponsoring
And much more