Bereich: | Reisebüros, Tourismus und Freizeitindustrie 23, Management und Verwaltung 348 |
Umfang | 4 Semester / 120 ECTS |
Studienplätze: | 34 / Jahr |
Sprache: |
Englisch |
Abschluss: | Master of Arts in Business (MA) |
Studientyp: |
Präsenzstudium |
Anwesenheit: | berufsbegleitend |
Kosten: | gesetzl. Studiengebühr (363,36€ pro Semester) |
Website: | http://www.fh-salzburg.ac... |
Tourism is increasingly about how travellers experience places. To react to this changing nature of tourism, the master programme “Innovation & Management in Tourism” equips you with the skills you need to become a highly qualified manager in the international tourism sector. Learn how to identify new trends, meet new traveller demands and become an active contributor to tomorrow’s tourism trade.
Why study Innovation & Management in Tourism at Salzburg University of Applied Sciences?
The master programme at Salzburg University of Applied Sciences addresses the increased expectations of guests in the ever-changing tourism sector. The international, management-based programme familiarises you with new travel trends and equips you with the necessary skills to become a leader in global tourism.
In addition to specialised knowledge in Experience Design, the curriculum also addresses topics such as product development, storytelling, e-tourism, entrepreneurship and other key aspects of the travel sector. To cover a comprehensive range of relevant topics, the master programme is based on the following general foci:
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The master programme at Salzburg University of Applied Sciences addresses the increased expectations of guests in the ever-changing tourism sector. The international, management-based programme familiarises you with new travel trends and equips you with the necessary skills to become a leader in global tourism.
In addition to specialised knowledge in Experience Design, the curriculum also addresses topics such as product development, storytelling, e-tourism, entrepreneurship and other key aspects of the travel sector. To cover a comprehensive range of relevant topics, the master programme is based on the following general foci:
Diesen Fächern begegnest du u.a. im Studienplan:
To address the most relevant trends and topics of the international tourism trade, the “Innovation & Management in Tourism” master programme is based on three key areas:
This degree programme gives graduates the skills to take on a role in middle management. Most graduates start their career in an assistant for junior position, for example as assistant to a manager in a medium / large-sized enterprise, or run a smaller (family) company themselves. They work in all areas of the tourism value chain:
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