Digital Economy

Students who study Digital Economy at WU Vienna do so at one of the leading research institutions for applied AI and cryptoeconomics. Students benefit not only from WU’s innovation-driven focus but, above all, also from the collaborative spirit within the degree program.

Become a key player in digital business - You’d like to develop digital business concepts or even start and manage your own business? With the Digital Economy MSc, you can become an expert on the latest digital developments. Learn how to apply digital business models and solutions and become a leading player in innovation.

5 reasons to study Digital Economy:

1. Focus on the growing digital market

2. A deep understanding of digital transformation

3. Interdisciplinary structure

4. Global research leader in cryptoeconomics

5. Excellent job prospects

THE PLUS EXPERIENCE

If you decide to complete your Master‘s degree at the WU Vienna University of Economics and Business, you will receive one of the best business educations at one of the top 1% business schools in the world. But that‘s not all: You are guaranteed to experience excellent job prospects, an awardwinning campus, state-of-the-art teaching, a diverse range of degree programs and, on top of it all, life in the world‘s most livable city.

Digital Economy is an interdisciplinary program because digitalization touches and changes many different parts of our life, which in turn are the focus of many different academic disciplines. In our program, you will engage with people, methods and theories from business, economics, IT, IT law and other fields of study. While we will offer specializations in these subjects in the second half of our program. In the first half, we will build a common body of knowledge that will give you a thorough grounding in all these aspects.

In the first two semesters you will learn foundations of Digital Economy from several perspectives, covering Strategic Aspects, Design Aspects, Implementation Aspects und Legal Aspects. You will also gain hands-on experience in our Business Project course, where you will be trained in front-to-end project management, from writing a proposal to planning and monitoring of digitalisation projects.

Building on this solid foundation you have the opportunity to specialize by choosing one of our electives - “Information Systems,” “Digital Law and Economics,” or “Digital Strategy, Marketing, and Transformation.” Moreover you will start to prepare and write your master thesis. In addition, you can choose between a more business oriented Industry Lab where you will have the opportunity to apply theoretical knowledge to real life problems or a more research focused Research Lab to strenghen your academical career.

For a more detailed study plan, check out the website of our program: wu.ac.at/en/programs/masters-programs/digital-economy/overview

After completing the Master’s Degree Program on the Digital Economy, students have acquired the following skills:

• Holistic understanding of the impact of digitalization on business and society

• Implementation skills in the sense of the constructive use, design, introduction, and management of digital technologies in companies

• Systemic thinking: Understanding and analyzing the interrelationships and interactions between agents, their actions, and IT processes in complex systems

• Ethical-social responsibility: Understanding the role of economic organizations and taking competing social, environmental, and ethical concerns and issues into account when dealing with data and within digital transformations

• Decision making: Critically evaluating a variety of potential courses of action and approaches to solutions and arguing persuasively for the approach of their choice

• Research: Following current research findings and technological developments and developing and implementing research projects in compliance with discipline-specific academic standards

• Reflection: Critically reflecting not only on one’s own actions but also on processes in organizations

• Lifelong learning: Continuously developing one’s own skills and competencies

• Communication: Appropriately communicating complex issues and problems