Business Communication

Business Communication students acquire important skills for tackling the communication challenges of the future. And all this while studying in the world’s most livable city and having the opportunity to complete a double degree in cooperation with another university.

In the Master’s Program in Business Communication, students learn how global corporations can use communication to achieve business success and live up to their social responsibility at the same time. Factors like management skills, language comprehension, and intercultural as well as media competence are particularly important in this context. These skills are necessary if communication is to be part of a company’s value creation process in a digitally connected world.

5 reasons to study Business Communication

1. Business Communication is key to making businesses thrive

2. Combining communication, culture, and language

3. Cross-cultural and interdisciplinary scope

4. Navigate business & society through communication

5. Working on actual cases with real companies

THE PLUS EXPERIENCE

If you decide to complete your Master‘s degree at the WU Vienna University of Economics and Business, you will receive one of the best business educations at one of the top 1% business schools in the world. But that‘s not all: You are guaranteed to experience excellent job prospects, an awardwinning campus, state-of-the-art teaching, a diverse range of degree programs and, on top of it all, life in the world‘s most livable city.

The internationally oriented, interdisciplinary Master’s Program in Business Communication gives graduates a clear advantage on the job market thanks to the combination of a business and economics background and expert communication skills. Business Communication equips students with the know-how they need to communicate effectively on all available channels in a digitally connected world.

The program focuses on media and intercultural competence as well as diversity, and on how to use these skills strategically in corporate communications. Through interactive teaching, methods and concepts are not just learned in theory but also applied in practice by using simulations and conducting research projects in cooperation with corporate partners.

Our Master's in Business Communication is based on three main pillars: Business Communication and Language, Intercultural Business Communication und Strategic Communication Management. These areas pervade the entire program and are approached in a well-balanced combination of academic and hands-on elements, building on our students' existing understanding of fundamental principles of business and economics.

Structure of the program:

• Foundation of Business Communication (15 ECTS)

• International Business Communication and Management (15 ECTS)

• Skills and Competencies (20 ECTS)

• Applied Research Project (20 ECTS)

• Research Methods (10 ECTS)

• Choice of four courses in the field of Business, Communication and Culture (20 ECTS)

• Master Thesis (20 ECTS)

For a more detailed study plan, check out the website of our program: wu.ac.at/en/business-communication/overview

After completing the Business Communication master’s program, students have acquired the following skills:

• Systemic thinking: Analyzing the interfaces and interactions between language, organizations, and society and using them effectively for their own work

• Decision making: Critically evaluating a variety of potential courses of action and approaches to solutions and arguing persuasively for the approach of their choice

• Research: Following current research findings and independently developing and implementing research projects in compliance with discipline-specific academic standards

• Reflection: Critically reflecting not only on one’s own actions but also on processes in organizations

• Lifelong learning: Continuously developing one’s own skills and competencies

• Team working skills: Developing and implementing projects in international and intercultural teams