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Master-Studium

Marketing


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Dauer:4 Semester
ECTS:120
Ausmass:
Kosten:Kostenlos
Sprache:Englisch
Studienstart:jährlich

Beschreibung

If you are looking for an excellent marketing education, you will find it in Vienna: the Master’s Degree Program in Marketing at WU Vienna is ranked 12th worldwide (QS). Students can also complete a double degree in cooperation with Bocconi University.

The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs.

5 reasons to study Marketing:

  1. Excellent reputation

  2. Numerous partner universities

  3. International student community

  4. Opportunities to study abroad

  5. Great career perspectives

Dramatic technological developments have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts. The MSc in Marketing program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills for creating, communicating, and delivering value to customers through customized products and services.

Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.

THE PLUS EXPERIENCE

If you decide to complete your Master‘s degree at the WU Vienna University of Economics and Business, you will receive one of the best business educations at one of the top 1% business schools in the world. But that‘s not all: You are guaranteed to experience excellent job prospects, an awardwinning campus, state-of-the-art teaching, a diverse range of degree programs and, on top of it all, life in the world‘s most livable city.

Studieninhalt

The Master Marketing is a full-time program which takes 4 semesters. Over the course of studies students acquire theory-based knowledge and methodological skills with a strong practice orientation.

First Year

In the courses of the first year you develop the core knowledge and skills. You will gain thorough grounding in the areas of customer-focused marketing and consumer behavior, research tools and planning techniques, as well as strategic and instrumental aspects of marketing. Furthermore, you will start linking ideas from different areas of your study subjects.

Second Year

In the second year students can specialize in the areas of their interests through several electives to choose from. Additionally, students have the option to develop more towards the qualification as a marketing specialist / executive function or an academic / advanced marketing management consulting career. The second year also offers opportunities to gain international experience through an exchange semester at a partner university or – for selected students – through a double degree with the Università Commerciale Luigi Bocconi, Italy.

Studienaufbau

The Master’s Degree Program in Marketing is a 4-semester program. The Marketing major is worth a total of 120 ECTS credits. The master’s thesis is worth 20 ECTS credits, and the subjects of the Master’s Degree Program in Marketing account for the remaining 100 ECTS credits.

In the Double Degree major at Università Commerciale Luigi Bocconi, the first year must be completed at WU, and the second year of the program is to be completed at Università Commerciale Luigi Bocconi.

Courses in the field of

  • Strategic and instrumental aspects of marketing (20 ECTS)

  • Marketing Research and Plannng Techniques (12,5)

  • Personal and Business Skills (10)

  • Customer focused management (20 ECTS)

  • Marketing Study Projekt (12,5 ECTS)

  • Electives (25)

  • Master Thesis (20)

For a more detailed study plan, check out the website of our program: wu.ac.at/en/programs/masters-programs/marketing/overview

Qualifikationsprofil

Having completed the Master’s Degree Program, graduates are able to:

  • Gain a comprehensive understanding of substantial marketing management issues and critically discuss current research findings in the field of marketing

  • Reflect on marketing problems from theoretical and methodological perspectives, and apply the resulting insights to marketing decisions in practice

  • Think strategically and in a global economic context, and implement marketing strategies in concrete marketing situations

  • Appropriately structure, model, and systematically solve practically relevant marketing problems

  • Develop new products and services to create added value for the company and potential customers

  • Communicate even complex, poorly structured, and new issues and problem cases understandably and appropriately to both experts and laypeople

  • Build up individual expertise in selected fields of marketing

Berufsfelder

Our program prepares future marketing specialists and executives for mastering the challenges of today’s customer-focused marketing management.

Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.

Our alumni work in companies of all sizes and in all sectors – from large multinational FMCG corporations to small local consulting firms. Graduates have nearly endless opportunities when it comes to choosing a career, whether domestic or international.

Einstiegsvoraussetzungen

Einstiegsvoraussetzungen für Master-Studien

Alles, was du wissen musst, um in Österreich ein Master-Studium zu beginnen.

Zum Ratgeber

The application process takes place online. It's a rolling admission with three application deadlines (October 8, January 8, March 8).

Prerequisites include

  • a relevant prior degree with at least 180 ECTS

  • with examinations in business administration worth at least 45 ECTS

  • and excellent english skills.

More details: wu.at/applicationguide

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