Marketing

The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs.

Dramatic technological developments have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts.

The MSc in Marketing program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills for creating, communicating, and delivering value to customers through customized products and services.

Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.

5 Electives across three areas of specialization - individualize your education

Choose from three areas of specialization: Current Challenges in Digital Marketing, Marketing for a Better World, and Advanced Topics in Marketing.

30 Students per class - small & interactive

Almost all of the courses count a maximum of 30 participants. All classes are extremely interactive with a high degree of team work, which creates a collaborative and entrepreneurial atmosphere.

120 Partner Universities - opportunities to study abroad

50% of our students study abroad. Additionally to an exchange semester at one of WU's 120 prestigious partner universities, selected students can gain a double degree by doing their 2nd year at Università Commerciale Luigi Bocconi (Milan, Italy).

The Master Marketing is a full-time program which takes 4 semesters. Over the course of studies students acquire theory-based knowledge and methodological skills with a strong practice orientation.

First Year

In the courses of the first year you develop the core knowledge and skills. You will gain thorough grounding in the areas of customer-focused marketing and consumer behavior, research tools and planning techniques, as well as strategic and instrumental aspects of marketing. Furthermore, you will start linking ideas from different areas of your study subjects.

Second Year

In the second year students can specialize in the areas of their interests through several electives to choose from. Additionally, students have the option to develop more towards the qualification as a marketing specialist / executive function or an academic / advanced marketing management consulting career. The second year also offers opportunities to gain international experience through an exchange semester at a partner university or – for selected students – through a double degree with the Università Commerciale Luigi Bocconi, Italy.