Master-Studium
Innovations for International Markets
Today, if a company wants to succeed internationally, it must be capable of innovation. This can only be achieved by treating innovation as a process. What characterizes such a process of innovation leading to sustainable success? Holistic integration of marketing, design and technology, combined with strategic thinking, is the only way to develop product and service innovations in a sustainable way. This is the main focus of this master’s degree program. In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically. This degree program provides a comprehensive education in Mechatronics, Innovation Management and Marketing, complemented by the know-how delivered in two specialisations, namely “Product Concept Design” and “Development Process Engineering”.
Study Focus
Strategic Innovation and Technology Management: Planning of innovation strategies; management and monitoring of innovation processes, especially at the front end.
Trends for Innovation: special topics like sustainability, bionics and rapid prototyping to support innovations.
International Product – Marketing: Planning and implementing of business-type-specific global marketing and product strategies.
Specialisation ‘Product Concept Design’: Developing of products and design concepts; integration of all design-relevant factors in the innovation process.
Specialisation ‘Development Process Engineering’: sub-system of R&D management, which coordinates planning, managing and controlling
Full-time, Mondays of
In technologically challenging markets products and processes need to be optimized within ever shorter time intervals and new products and processes designed and positioned. Moreover, increasing globalisation leads to greater complexity of development processes and management tasks.
Graduates of the University of Applied Sciences Upper Austria Master’s degree programme "Innovation and Product Management" meet exactly the requirements of international industrial goods companies.
Alles, was du wissen musst, um in Österreich ein Master-Studium zu beginnen.
abgeschlossenes facheinschlägiges Bachelorstudium (180 ECTS Punkte)