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Master-Studium

Innovation and Product Management


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Beschreibung

Innovations for International Markets

Today, if a company wants to succeed internationally, it must be capable of innovation. This can only be achieved by treating innovation as a process. What characterizes such a process of innovation leading to sustainable success? Holistic integration of marketing, design and technology, combined with strategic thinking, is the only way to develop product and service innovations in a sustainable way. This is the main focus of this master’s degree program. In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically. This degree program provides a comprehensive education in Mechatronics, Innovation Management and Marketing, complemented by the know-how delivered in two specialisations, namely “Product Concept Design” and “Development Process Engineering”.

Studieninhalt

Study Focus

  • Strategic Innovation and Technology Management: Planning of innovation strategies; management and monitoring of innovation processes, especially at the front end.

  • Trends for Innovation: special topics like sustainability, bionics and rapid prototyping to support innovations.

  • International Product – Marketing: Planning and implementing of business-type-specific global marketing and product strategies.

  • Specialisation ‘Product Concept Design’: Developing of products and design concepts; integration of all design-relevant factors in the innovation process.

  • Specialisation ‘Development Process Engineering’: sub-system of R&D management, which coordinates planning, managing and controlling

Studienaufbau

Full-time, Mondays of

Qualifikationsprofil

In technologically challenging markets products and processes need to be optimized within ever shorter time intervals and new products and processes designed and positioned. Moreover, increasing globalisation leads to greater complexity of development processes and management tasks.

Graduates of the University of Applied Sciences Upper Austria Master’s degree programme "Innovation and Product Management" meet exactly the requirements of international industrial goods companies.

  • As a manager of technical innovations and products you are primarily responsible for theconceptual design and positioning of products and thus ensure the long-term success of your business.
  • You develop and implement appropriate marketing and design strategies that will allow your firm to stand out in terms of success and sustainability  from the competition.
  • As a "Process Development Engineer" you are responsible for the design and implementation of an efficient and integrated development process.
  • As a "Product Concept Designer" you develop design concepts and models using new tools and visualization methods.

Einstiegsvoraussetzungen

Einstiegsvoraussetzungen für Master-Studien

Alles, was du wissen musst, um in Österreich ein Master-Studium zu beginnen.

Zum Ratgeber

abgeschlossenes facheinschlägiges Bachelorstudium (180 ECTS Punkte)

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