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Bachelorstudium

Global Sales and Marketing


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Hardfacts

Dauer:6 Semester
ECTS:180
Ausmass:
Sprache:Englisch
Studienstart:jährlich mit 51 Plätzen

Beschreibung

Internationally successful in Sales, Export & Marketing

The globalization and digitalization of the world economy create interesting challenges and opportunities to work in the export sector and internationally operating companies. Austria’s export economy has succeeded in setting international, sustainable standards and solutions in many fields, notably industrial plants, machinery, technological goods and services. These global operations generate a great demand for suitably qualified sales and marketing personnel. The bachelor’s degree program Global Sales and Marketing is designed to provide its students with all the skills they need to meet this demand and is held entirely in English.

Studieninhalt

Study Focus

  • Practical and application-oriented tuition in sales (management) for industrial customers

  • B2B marketing to be able to sell products and services to companies worldwide

  • Important qualifications in order to work in the export business and international trade

  • Intercultural management to deal with cultures around the globe

  • Technical basics that enable to work in a B2B environment

  • Three foreign languages taught by native speakers

  • Social skills needed for dealing with top customers and being successful in foreign countrie

Berufsfelder

nternational career opportunities: Global Sales & Marketing at the FH

With a degree in Global Sales Management, all doors in the Austrian export industry are open to you. Our graduates are in demand in various industries and company sizes, and they are ideally placed to set up their own company. The program places particular emphasis on international sales and enables graduates to gain a sound understanding of business processes. They are therefore ideally equipped for management positions.

Sales and Marketing Managers make an international career

  • Operate & sell in global markets

  • Manage marketing & sales interculturally

  • Develop social skills & language competence

Employment opportunities after graduation

A typical job profile will also be a management position in a foreign branch of a European company. Product manager, key account manager or marketing, or export and sales manager are typical professional positions.

Einstiegsvoraussetzungen

Einstiegsvoraussetzungen für Bachelor-Studien

Alles, was du wissen musst, um in Österreich ein Bachelor-Studium zu beginnen.

Zum Ratgeber

University entrance qualification e.g. A-Levels, university pre-entry certificate, completed vocational matriculate exam

Weiterführende Studiengänge der Ausbildungsstätte

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