Marketing

• Bereich: Sozial- und wirtschaftswissenschaftliche Studienrichtungen
• Kennzahl:
• Dauer:
• Abschluss: Bachelor of Arts (BA)
• Studienplan: http://www.webster.ac.at/business-and-ma...

Information

The objective of the marketing core is to provide an oportunity for the student to study the dynamics of human behavior that affect marketing decisions.  Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.

Aufbau

Degree Requirements

36 required credit hours (12 courses)
27 general education credit hours (9 courses)
65 elective credit hours (22 courses)

Required Courses

ACCT      2010    Financial Accounting I     3 CR
ACCT     2025     Managerial Accounting     3 CR
ECON     2020     Principles of Microeconomics     3 CR
ECON     2030     Principles of Macroeconomics     3 CR
MNGT     2100     Management Theory and Practices     3 CR
MNGT     3280     Introduction to Business Law     3 CR
MNGT     3400     Human Resource Management     3 CR
MNGT     3500     Marketing     3 CR
MNGT     3510     Advertising     3 CR
MNGT     4330     International Marketing     3 CR
MNGT     4570     Marketing Research     3 CR
MNGT     4920     Marketing Strategies (Overview)     3 CR

Double Major

A student may major in any management program and the BS in business administration without substituting courses for ACCT 2010, ACCT 2025,  ECON 2020, ECON 2030, and MNGT 2100, which reduces the requirement for the second major by 15 credits.  However, substitutions will be required for courses required by both majors that are not on this list.

Management Minor

18 credits in Management

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